https://www.zachulmer.com/home-old daily 0.75 2023-05-22 https://www.zachulmer.com/about daily 0.75 2025-07-21 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611356248640-ATKGJF3YIR144S0W5JRZ/zach-bio.png About https://www.zachulmer.com/contact daily 0.75 2022-01-13 https://www.zachulmer.com/festivale-product-launch daily 0.75 2021-02-21 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611354027464-NOGHZ9901P5Z9ZN8X56Z/festivale-cover.jpg FestivALE: Product Launch https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611354134569-1AQ1RYK2G3SP5IYPKKUH/IMG_8860-rt.jpg FestivALE: Product Launch https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611354171785-KTIYFUD4FBREO8YTTTJE/IMG_9084.jpg FestivALE: Product Launch https://www.zachulmer.com/yamaha-watercraft-group-2021-product-launch daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613840023218-K9XHLOJFL10EX1AZSVPM/ux-discovery-research.png Yamaha Watercraft Group: 2021 Product Launch Top screen resolutions, traffic analytics, buyer/user demographics, and device overlap were reviewed to help inform a goals and measurement plan. To deliver a meaningful and measurable experience, design decisions had to align with the established objectives. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613840554580-Y6SIE66Y38F8RXL9GRIE/ux-persona-cjm-1.png Yamaha Watercraft Group: 2021 Product Launch The Family Man Fred persona revealed interest in a compare feature as well as a “build your own” shopping tool. With this enhancement, users could customize their perfect watercraft and in the same process Yamaha could introduce and up-sell accessories and sports activity packages. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613851613346-EY9SZNMRE3IS8LCT4FQC/test.png Yamaha Watercraft Group: 2021 Product Launch https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613851513784-T6HJ00526ZPEOHCGN300/ideate.png Yamaha Watercraft Group: 2021 Product Launch https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613851544259-U7KYWMLF539R9M36GFU0/prototype.png Yamaha Watercraft Group: 2021 Product Launch https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613851559776-DS8Z4MCG1R5IVT0XFIPX/implement.png Yamaha Watercraft Group: 2021 Product Launch https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613867791013-CF4YBXFA3Z4D7L2JH4UD/Category+copy+copy.png Yamaha Watercraft Group: 2021 Product Launch Immersive and interactive category pages put users in the driver’s seat - easily explore life on the water to find which series and model best fit your lifestyle. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611346498024-K0PV4Z3RTD52UH1UCLQL/Compare-Open-Drawer-02.png Yamaha Watercraft Group: 2021 Product Launch Embracing an e-commerce shopping experience allowed users to easily filter and sort by series, swatch color, technology features, and more. At this stage, users could also compare models across series. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611235600786-GDYOOZTXQOK6AFV17S08/Screen+Shot+2021-01-21+at+8.07.32+AM.png Yamaha Watercraft Group: 2021 Product Launch The “build and price” feature allows prospective buyers to send their perfect watercraft and accessories to their closest dealer. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611344627373-OI4N27UWODMRMAP21YTI/yamaha-mobile-set.png Yamaha Watercraft Group: 2021 Product Launch The mobile view prioritized the next step of the buid process by using a persistent/sticky footer. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1612131674083-IYHNLPJF2F6XO5AU09LJ/waverunners-style-guide.gif Yamaha Watercraft Group: 2021 Product Launch https://www.zachulmer.com/imax-corp-ecommerce-experience daily 0.75 2021-06-21 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611425139752-5O0CU8J7IBJGKTWTKZW4/IMAX-Corp-Homepage.gif IMAX Corp: Ecommerce Experience https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611429678200-204QAJMFH3LCJL7RBBQS/IMAX+Home+-+Post+login+with+Megamenu+%281%29.png IMAX Corp: Ecommerce Experience https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611426608187-TN6AMDTNE1E20941BNLT/Imax-PTP-Lamps-Lighting.png IMAX Corp: Ecommerce Experience https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611429505500-5IG9U6LQXWP1AEDGPAB4/IMAX-Quick-View.png IMAX Corp: Ecommerce Experience https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611427282938-GG7EJKY9F1J3DCGE6W7J/imax-mobile-set.png IMAX Corp: Ecommerce Experience https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1612113179236-MZC5AZR0YWWHIJ0832FH/imax-before.png IMAX Corp: Ecommerce Experience https://www.zachulmer.com/mud-pie-new-kids-swim-social daily 0.75 2021-01-30 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611514357550-S4YH8O0J0VA16YPV1J0I/MP_Facebook_Caro.gif Mud Pie: New Kids Swim Social https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611514423323-GH4R254R9QIJB6O9ZR4R/NewKidsSwim_Insta.gif Mud Pie: New Kids Swim Social https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611514385066-AOD6FG0DOSL0HU244EL9/image-asset.gif Mud Pie: New Kids Swim Social https://www.zachulmer.com/visit-loudoun-summer-of-love-label daily 0.75 2021-01-31 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611431037108-5BWVU36D00FHDZJVPIHD/IMG_5609.jpeg Visit Loudoun: Summer Of Love Label https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611516160312-TIED33G9QK5V5X4QRFOF/5a2a250af3719d963ff4e5e78963d463e5084ed3e8aff5ee5d6b4eb6023ac156.jpg Visit Loudoun: Summer Of Love Label https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611516025728-SI9NZIGB9NSWRLXDLW75/822f8626d6d6f9c1039b3c494874925ac7783ba70578c902300c88d8cddb7b24.jpg Visit Loudoun: Summer Of Love Label https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611431517483-Z1MQ9GGDXPERRLL19P3Y/Summer-Of-Love-Label+%281%29.png Visit Loudoun: Summer Of Love Label https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611431944346-OWS9C23CL14PPLHOHBH8/Summer-Of-Love-Label-Detail.png Visit Loudoun: Summer Of Love Label https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611430873665-I1LQDXMT9GAO9K4EXWIP/Summer-Of-Love-Beer-Label-Concepts.gif Visit Loudoun: Summer Of Love Label https://www.zachulmer.com/yamaha-watercraft-group-native-app-improvements daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611446739516-5DXQIWUHXC0FSC7XMHP8/App-PDP-Update.png Yamaha Watercraft Group: Native App Improvements https://www.zachulmer.com/creative-co-op-ux-discovery daily 0.75 2025-06-30 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1612120550410-AFWJ4XJKRUM5I8KNKKFS/ccoi-mobile-set.png Creative Co-Op: UX Discovery https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1611619318166-4XJF54LBDFW9JQN8173F/User_Demo.png Creative Co-Op: UX Discovery https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613947776251-JSF5N45TWK4M3B67IT4S/ccoi-brand-framework.gif Creative Co-Op: UX Discovery It was important to understand Creative Co-Op's brand early on so that we could bring it to life in the following design phases. Brand Framework template provided by NN/g. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613947842849-V595FOXUUHUH1BQPVC3V/Screen+Shot+2021-02-21+at+5.50.12+PM.png Creative Co-Op: UX Discovery The interactive survey made it easy and enjoyable for recipients to fill out. Results were quickly exported and reviewed internally. Key insights and takeaways were placed into a presentation deck for discussion with the client. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1612124313691-OGFRYDK147BUVXKSEPFW/persons-journeys.png Creative Co-Op: UX Discovery Personas: Retailer (new user), Retailer (power user) and an Interior Designer (new audience) https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1612124596704-8ZKQX9NS5EAGMOCZD0ZZ/persona-opportunities.gif Creative Co-Op: UX Discovery How Might We (HMW) statements let us explore potential feature enhancements for each persona. For example, how might we encourage product discovery? Or, how might we incentivize brand loyalty? And, how might we simplify the dashboard screen? https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1621288294581-9W3OGWRDYLCVUOHYKUB2/PTP+-+Option.png Creative Co-Op: UX Discovery To start, I explored a common product thumbnail layout with filtering options in a vertical sidebar. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1612123087539-YQARL4UJ4X7NZ1HK3FTP/ptp-filtering.gif Creative Co-Op: UX Discovery Due to unique product categories and attributes, I also explored a drawer as it could handle complex sort and filtering options. We pushed forward with this option because of its versatility - it could better support data from all three brands. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1612121574480-H5X27N1P99HPPZV2NRQ2/variant-relationships.gif Creative Co-Op: UX Discovery To make product availability abundantly clear, I struck-through and deemphasized out-of-stock or unavailable variant options. https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613948655817-B74LU52T2664ZSJDJOIE/Checkout-Options.gif Creative Co-Op: UX Discovery I explored options for how users could checkout one, two, or all carts in the checkout. https://www.zachulmer.com/whereoware-accelerator-package-product-strategy daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613944899084-GESYNSXEFP3J0QYIYWQM/WOW_Accelerator_Cover-2x.png Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613939617378-HP983N5J0DY6IBTTNQSQ/Product_Strategy_2.png Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613947523760-TFRMYAGOE6TCWISXU3EP/Prioritization-Matrix.jpg Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613939522543-J13C5UNOJW4BI7GJEM1J/Product_Strategy_1.png Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613945444849-AI9OXW4WU316UQFA6GCW/PTP+-+Joy+copy.png Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613945741561-36PY2I58O4F679IRO6RT/accelerator-2.png Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613945367978-QJVQZRT3E3V43S1UZMV8/Product+Detail+Page+-+Post+-+Variants.png Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613944957527-AOJJ8ZD0HQSLK8FXT4Y3/01_ShoppingCart.png Whereoware Accelerator Package: Product Strategy https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/1613945172683-HOUXDY2EY9XODVUJJ9UM/cart-checkout-accelerator.png Whereoware Accelerator Package: Product Strategy https://www.zachulmer.com/product-fastlane-transform-data-features daily 0.75 2021-04-16 https://www.zachulmer.com/home daily 1.0 2025-03-18 https://www.zachulmer.com/paypal-business-loan-ach-payments daily 0.75 2023-07-26 https://images.squarespace-cdn.com/content/v1/5fde445b1091525336542ada/029ef4e5-2c60-42d6-96ad-ce130e31d240/PPBL-Cover.jpg